We present near-infrared colour-magnitude diagrams and star counts for a number of regions along the Galactic plane. It is shown that along the l=27°, b=0° line of sight there is a feature at 5.7+/-0.7kpc with a density of stars at least a factor of 2 and probably more than a factor of 5 times that of the disc at the same position. This feature forms a distinct clump on an H versus J-H diagram and is seen at all longitudes from the bulge to about l=28°, but at no longitude greater than this. The distance to the feature at l=20° is about 0.5kpc further than at l=27°, and by l=10° it has merged with, or has become, the bulge. Given that at l=27° and l=21° there is also a clustering of very young stars, the only component that can reasonably explain what is seen is a bar with half-length of around 4kpc and a position angle of about 43°+/-7°.